Can you dig it?

Kindle Fire Under Fire: Really Jakob?

David Kozatch — Mon, 12 Dec 2011 21:11:08 +0000

Kindle Fire Under Fire or Biased Attack?

Does Facebook want to be a public utility?

David Kozatch — Wed, 04 Aug 2010 19:28:45 +0000

“When I say utility, I mean we are trying to provide people with utility. Our goal was never to build something cool. It was to build something useful.” – Mark Zuckerberg, CEO In the wake of Facebook’s recent privacy setting change debacle and last week’s public outing of 1/5 of FB’s user info by a [...]

The language of emotion

David Kozatch — Tue, 08 Jun 2010 18:15:53 +0000

While traveling to present at this year’s Boston UPA mini conference via ferry I came across a wonderful editorial by David Brooks in today’s The New York Times. Here is a curiosity: a Republican bemoaning the state of “liberal arts” and humanities studies in US colleges. Evidently, in the last generation there has been a [...]

Reasons to be grateful: “random acts of generosity” for ecommerce

David Kozatch — Mon, 22 Jun 2009 16:03:55 +0000

Interesting article in Sunday’s New York Times Magazine about Hyatt’s new “random acts of generosity” marketing approach: by offering their guests random freebies like free massages and drinks during their stay, Hyatt hopes to win over grateful customers and keep them loyal. From the article … “Jeff Zidell, the vice president who oversees Hyatt’s Gold [...]

Update re: GM: a customer experience scorecard

David Kozatch — Thu, 18 Jun 2009 23:54:05 +0000

Last December, I posted a letter to then GM CEO Rick Wagoner with some advice on how to move GM forward by being more sensitive to customer experiences, especially online. Now that Mr. Wagoner is gone, let’s take a look at GM’s progress. Here is a review of some of my suggestions and how I [...]

Capturing the spirit of Web 2.0

David Kozatch — Mon, 08 Jun 2009 20:23:18 +0000

The new world order? As I head off to this year’s national UPA (Usability Professionals Association) conference in Portland, I got to thinking about all of the hype around Web 2.0 and how it is changing EVERYTHING. As the above tag cloud illustrates, Web 2.0 can be defined in a number of ways and can [...]

Letter to GM: it’s time to get serious about the user experience

David Kozatch — Wed, 03 Dec 2008 18:58:22 +0000

Rick Wagoner General Motors 300 Renaissance Center Detroit, MI 48265 cc: Allan Mullally, CEO Ford; Robert Nardelli, CEO Chrysler Dear Mr. Wagoner, By now you are probably tired of hearing every so called “expert” who has studied, analyzed or written about the auto industry – or simply driven a car — give you advice on how to [...]

Wrap Rage: can gadget makers finally get it right on clamshell packaging?

David Kozatch — Mon, 17 Nov 2008 17:16:56 +0000

When companies can’t (or won’t) figure out how to improve the user experience customers will always find workarounds. So it’s been with the deservedly maligned “clamshell” packaging. Anyone that has purchased electronics on a hang tag knows how difficult (and dangerous) it is to open this type of clear hard plastic packaging. But is selling power [...]

Note to Apple: iPhone copy and paste is not a “feature” it is a business

David Kozatch — Fri, 26 Sep 2008 16:22:53 +0000

There is no question that the iPhone has revolutionized the smart phone market. With the recent release of the 3G, Apple has managed to create one of the most pleasurable experiences for users of any electronic device while being responsive to issues from users re: the first generation iPhone (at least re: GPS). However, I’m still [...]

Online behavioral tracking at a crossroads: will companies do the right thing?

David Kozatch — Mon, 14 Apr 2008 16:04:57 +0000

There are two new vendor systems being introduced in the U.S. that will significantly enhance the type of information that will be made available to advertisers regarding the Web navigation and search behavior of users. (Nice place to visit but do you really want to answer questions there?) NebuAd and Phorm, are promising the first “consumer-centric [...]